Do you want to make an impact for animals when you’re on social media? Do you want to leverage the power that’s at your fingertips?
Your ability to disseminate pro-animal, high-impact information and content across the internet comes largely down to your audience. Both the level of interest your audience has in your account - which we'll get to more later in this series - and by the size of your audience itself. For that reason, growth of your following is paramount if you want to maximize your impact. You have a direct incentive to do everything in your power to encourage people to hit that 'follow' button when they land on your profile.
Congrats, some curious people clicked through to your profile! Perhaps you had a post get some shares, or maybe you actively went out and engaged with other accounts and they're now circling back to you. Whatever the reason, you want these individuals to follow you, right? Yes. So how do you ensure they do this? By having a good bio.
Your bio should look different across every single platform. I'll break down best practices for the Big Three, Twitter, Facebook, and Instagram.
Your profile photo should be a high-quality headshot. Twitter is one of the more important platforms to let your professionalism shine. If you don’t have a professional headshot, then go with the nicest shot you have.
Use all 160 characters allowed. In as few words as possible, state what is important to know about you, including your affiliations and passions. Include emojis, preferably one to three. Vagueness in your description is okay, too, but don't be so vague that no one know what you're talking about. This isn't the place for song lyrics or inside jokes.
Use the link. Even if what you post is unrelated to you directly, like Veganuary.com for example, the URL is a vital resource that should always be taken advantage of. If you feel comfortable, list your city so others know the time zone you’re tweeting from.
For your Facebook bio, provide a similar short paragraph like your Twitter bio, but make it a little less framed for the public and a bit more framed for your friends and family. They're mainly the ones who you connect with here.
If you're comfortable with it, publicly list your title and where you work, linking to the Page for your business/organization.
Make your profile picture something that your friends and family will appreciate. Profile pics are now cropped into a circle, too, so keep that in mind when choosing.
This is where you can let your inner creativity shine. IG is a great place to show the edgier and artsier sides of yourself. Don’t go too obscure, but do choose your profile photo accordingly.
Use line breaks in your bio to separate short phrases or even just single words. This will simplify reading for the viewer. List out your passions, interests, and descriptors that make you a person worth following. Incorporate emojis and don't forget to take advantage of that website URL available to you.
John Oberg is a social media pro, dedicated to making the world a kinder place for animals by utilizing the power of social media. He recently launched his own independent project for animals through Patreon. Prior to that, he served as Director of New Media for the international animal protection organization, The Humane League. And prior to that, John served as Director of Communications for Vegan Outreach. In both of these roles, John oversaw social media for the organizations which led to a tenfold increase in following in both, as well as over 1 billion views of content posted to these pages.