In recent years, live streaming has become an integral part of the social media experience. Whether as a consumer or producer of live content, it’s clear that this feature is now a force to be reckoned with. Fortunately, you can use this force in your efforts for animals.
Whether you’re at a vigil for farm animals arriving at a slaughterhouse, spending the day at your favorite animal sanctuary, or simply just speaking to the camera from the comfort of your couch, live streaming is one more solid option to communicate with your followers.
Live streaming is available on all the major platforms -- Facebook, Instagram, Twitter, and YouTube. Because it’s a new-ish feature, and because social media platforms like it when you use new features, you’ll be prioritized in the newsfeeds of your followers. Live streaming on Facebook gets three times the amount of views that regular videos do. This kind of a leg up against your competition certainly makes Facebook Live and the like at least worth exploring.
In order to get the most out of your experience advocating for animals with live streaming, here are some tips:
John Oberg
John Oberg is a social media pro, dedicated to making the world a kinder place for animals by utilizing the power of social media. He recently launched his own independent project for animals through Patreon. Prior to that, he served as Director of New Media for the international animal protection organization, The Humane League. And prior to that, John served as Director of Communications for Vegan Outreach. In both of these roles, John oversaw social media for the organizations which led to a tenfold increase in following in both, as well as over 1 billion views of content posted to these pages.
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