Why Meat Reducers Are Crucial To The Success Of The Vegan Movement


If it’s relatively easy for vegans to be vegan today, this is largely thanks to the meat reducers who helped increase the demand for vegan products. All of these reducers help make becoming vegan easier for everyone.

Watch the next video in the Effective Advocacy series here.


Produced by Beyond Carnism & Vexquisit Studio. Presented by Dr Melanie Joy & Tobias Leenaert.

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